MONSTER NEWS

Why Startups Should Outsource Brand Identity

Why Startups Should Outsource Brand Identity

When creating a startup, you’ve got a lot to think about. You’re mainly focused on your product or service, and consequently, you may not be attuned to what’s needed to make your startup really take hold: branding.  Building a brand is often the key ingredient that separates successful startups (that grow into thriving businesses) from flashes in the...

Inc.: Fastest-Growing Private Companies in 6 Major US Regions

Inc.: Fastest-Growing Private Companies in 6 Major US Regions

Monster hustle. Monster results. Inc. Magazine has just recognized 3Headed Monster as one of the fastest-growing private companies in Texas! "If the Inc. 5000 represents the big league, the Inc. 5000 Regionals are the AAA level--pitting local favorites against one another on a proving ground for national stardom. The winners are fresh out of the...

Ad Age: How Texas Based Agencies are Weathering The Storm

Ad Age: How Texas Based Agencies are Weathering The Storm

The polar vortex that plunged Texas into record low temperatures last month left local agencies struggling to keep their businesses going and, in some cases, a roof over their employees’ heads. With outages leaving basic services like water and heating suddenly cut off for millions, offices became temporary shelters while some coworkers became housemates,...

POWERING THROUGH THE APOCALYPSE. KEEPING MONSTERS MOVING WITHOUT POWER

POWERING THROUGH THE APOCALYPSE. KEEPING MONSTERS MOVING WITHOUT POWER

In a week of frigid temperatures, power outages, and uncertainty, Ad Age spoke with various agencies in Texas, including 3Headed Monster, to see how they are coping amid “mayhem” caused by the epic winter storm. We’re safe here in Dallas, but we’re definitely looking forward to warmer days and steady wifi. As our Creative Chairman, Shon Rathbone, put it:...

New Monster Managing Director, Elisa Silva

New Monster Managing Director, Elisa Silva

Wieden+Kennedy, 72andSunny, and Barton F. Graf veteran Elisa Silva joins 3Headed Monster as Partner, Managing Director. Elisa will drive the agency’s growth and join its three existing partners in leading daily operations. Elisa has led client businesses in New York at JWT and Translation and was Managing Director of Clients and Culture at SS+K before...

New Monster Senior Brand Strategist, Kelsey Damon

New Monster Senior Brand Strategist, Kelsey Damon

Kelsey Damon joins 3Headed Monster as a Senior Brand Strategist after five years at The Richards Group. She has helped guide brands including Shiner Beers, Dave’s Killer Bread, SMU, and American Cancer Society. A Pacific Northwest native, Kelsey traded evergreens and a career in healthcare for palm trees and the rigorous Miami Ad School planning program...

Best 2020 Ad Campaigns: A Three Ring Circus

Best 2020 Ad Campaigns: A Three Ring Circus

Like liberty, equality, fraternity; rock, paper, scissors; or a 3Headed Monster, the number three can indicate something special or fun.  But not always.  As we look back on the unimaginable year that was 2020, we can’t help but think of the year as more of the good, the bad and the ugly.  Most brands drastically changed their messaging in 2020 in response...

Branding Is DNA Deep

Branding Is DNA Deep

In the beginning, there was brand. War paint on the face of the tribe’s warriors, an ancestral tale that gives the clan their shared identity and a maker’s mark on the side of a sturdy wooden wheel – all are examples of our deep instinct to give transcendent meaning to nearly everything in our life. It’s DNA deep. In today’s world, everything is branded -...

7 Reasons to Invest in Video

7 Reasons to Invest in Video

Our culture’s love affair with video began decades ago and has progressed from infatuation to romance to all out obsession.  Already on a sharp upward growth trajectory, our consumption of video content has exploded since the coronavirus pandemic sent us online to work, go to school, and be entertained in even larger numbers than before.  If you have not...

Get in Touch with Your Inner Monster

Get in Touch with Your Inner Monster

3Headed Monster is more than a fun name. Yes, 3Headed Monster describes our unique model that combines story, design and technology in our mutant DNA. Maybe you’d expect that from any modern full service creative agency. But it’s also a cultural statement. The name expresses a cultural vision that values diversity and celebrates our differences. We call...

3HM Wins Tropical Smoothie Cafe

3HM Wins Tropical Smoothie Cafe

Tropical Smoothie Cafe has named 3Headed Monster (3HM) as the fast casual franchise chain’s first-ever creative agency following a competitive pitch. The Atlanta-based company previously worked with various agencies on a project basis. The scope includes TV, radio, digital, social, outdoor and in-store advertising with the chain’s first brand-based...

3Headed Monster Wins Wingstop Business

3Headed Monster Wins Wingstop Business

Dallas-based 3Headed Monster will serve as Wingstop's AOR leading local creative and strategy with the primary task to oversee franchisee investment to the new national strategy and to strengthen the effectiveness of local marketing. https://www.mediapost.com/publications/article/328923/leo-burnett-3headed-monster-land-wingstop-assignm.html

The Travelocity Gnome Gets His Gnomie on Tinder!

The Travelocity Gnome Gets His Gnomie on Tinder!

Travelocity is taking a page from online dating websites with a contest that invites consumers to convince the Travelocity “Roaming Gnome” to pick them to be his travelmate. The campaign, “Be My Gnomie?” was developed and created by advertising agency 3Headed Monster, Dallas, and is its first work for the travel search brand. It runs through late...

3HM Wins Ad Age’s Small Agency of the Year

3HM Wins Ad Age’s Small Agency of the Year

3Headed Monster was honored to attend Ad Age's Small Agency Awards in Nashville, TN, and receive the silver for Small Agency of The Year SW Region. "The agency's startup mentality helped Rascal, a men's grooming brand, launch a company within 100 days via packaging, copy and a digital strategy. Rascal products included phrases like 'Antidote for your...