MONSTER NEWS

3Headed Monster is in high demand, but the Dallas-based agency is in no hurry to expand. In fact, in the 22-employee shop’s own estimation, it declines about half the clients who approach it, instead preferring to take a slow-and-steady approach rooted in a consistent goal: 25% annual growth that keeps the agency’s work squarely within its own values....

Founder and Creative Chairman Shon Rathbone gives AdAge the lowdown on post-pandemic life at 3Headed Monster! The COVID-19 pandemic touched nearly every aspect of our lives and livelihoods when it reached across the globe over the past year and a half, forcing people and businesses to adapt and evolve in ways they didn’t anticipate. Now that restrictions...

A category disruptor, The Texas Wine & Grape Growers Association recently hired 3Headed Monster for its branding and advertising efforts. The organization is challenging misperceptions and beating California wines in their own competitions. 3HM's new brand identity work went on to win an ADDY by the Dallas chapter of the American Advertising Federation...

Our very own 3Headed Monster Founder and Creative Chairman, Shon Rathbone, was featured as the Daily Inspiration piece in VoyageDallas' online publication where they discussed Shon's career, the founding of 3HM, and the challenges he has faced. "I figured out pretty early that I wanted to have my own creative shop one day where I could develop work the way...

3Headed Monster has started the summer strong, with six new hires across disciplines joining over the last several weeks. From top left: Kristoffer Lemons, Account Supervisor Laura Weisiger, Account Supervisor Reid St. John, Jr. Art Director Emma Hall, Account Coordinator Micah San Juan, Production Artist Triana Tesche, Project Manager These new monsters...

If there ever was a formula or rule book for corporate marketing success, COVID-19 has shredded that book, changed the rules, and rewritten the formula. Much of what marketers and ad agencies thought we knew has been turned on its ear and we find ourselves working in ways that we had not expected. But that’s not all bad. Life is different now. Workplaces...

We are thrilled to welcome Helen Cheever, Abby Evans and Taylor Moore as our inaugural class for 3Headed Monster's 10-week Monster Mutation Lab this summer. The trio is already two weeks into working alongside our stellar team in the Lair on some of the agency's most exciting businesses. Watch this space!

The 3HM team was recently awarded several ADDYs for creative work across multiple clients: Integrated Branded Content for Tropical Smoothie Cafe; Logo Design for Texas Wines, and two nods to our Poster Campaign for CTRL. Check out our WORK to dive in on these award-winning campaigns. As advertising awards season continues, our leadership team remains...

Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law Center, the unemployment rate for mothers more than doubled from the previous year, rising from 3.5% in 2019 to 7.5% in...

As the COVID-19 vaccines become more available to people around the world, we inch closer to a life resembling its pre-pandemic form. For those eager to get together with friends, attend concerts and sporting events, travel, and shed their masks, the increasing availability of COVID-19 vaccines is good news. However, we are not all of one mind. Not...

When creating a startup, you’ve got a lot to think about. You’re mainly focused on your product or service, and consequently, you may not be attuned to what’s needed to make your startup really take hold: branding.  Building a brand is often the key ingredient that separates successful startups (that grow into thriving businesses) from flashes in the...

Monster hustle. Monster results. Inc. Magazine has just recognized 3Headed Monster as one of the fastest-growing private companies in Texas! "If the Inc. 5000 represents the big league, the Inc. 5000 Regionals are the AAA level--pitting local favorites against one another on a proving ground for national stardom. The winners are fresh out of the...

The polar vortex that plunged Texas into record low temperatures last month left local agencies struggling to keep their businesses going and, in some cases, a roof over their employees’ heads. With outages leaving basic services like water and heating suddenly cut off for millions, offices became temporary shelters while some coworkers became housemates,...

In a week of frigid temperatures, power outages, and uncertainty, Ad Age spoke with various agencies in Texas, including 3Headed Monster, to see how they are coping amid “mayhem” caused by the epic winter storm. We’re safe here in Dallas, but we’re definitely looking forward to warmer days and steady wifi. As our Creative Chairman, Shon Rathbone, put it:...

Wieden+Kennedy, 72andSunny, and Barton F. Graf veteran Elisa Silva joins 3Headed Monster as Partner, Managing Director. Elisa will drive the agency’s growth and join its three existing partners in leading daily operations. Elisa has led client businesses in New York at JWT and Translation and was Managing Director of Clients and Culture at SS+K before...

Like liberty, equality, fraternity; rock, paper, scissors; or a 3Headed Monster, the number three can indicate something special or fun.  But not always.  As we look back on the unimaginable year that was 2020, we can’t help but think of the year as more of the good, the bad and the ugly.  Most brands drastically changed their messaging in 2020 in response...

In the beginning, there was brand. War paint on the face of the tribe’s warriors, an ancestral tale that gives the clan their shared identity and a maker’s mark on the side of a sturdy wooden wheel – all are examples of our deep instinct to give transcendent meaning to nearly everything in our life. It’s DNA deep. In today’s world, everything is branded -...

Our culture’s love affair with video began decades ago and has progressed from infatuation to romance to all out obsession.  Already on a sharp upward growth trajectory, our consumption of video content has exploded since the coronavirus pandemic sent us online to work, go to school, and be entertained in even larger numbers than before.  If you have not...

3Headed Monster is more than a fun name. Yes, 3Headed Monster describes our unique model that combines story, design and technology in our mutant DNA. Maybe you’d expect that from any modern full service creative agency. But it’s also a cultural statement. The name expresses a cultural vision that values diversity and celebrates our differences. We call...

Tropical Smoothie Cafe has named 3Headed Monster (3HM) as the fast casual franchise chain’s first-ever creative agency following a competitive pitch. The Atlanta-based company previously worked with various agencies on a project basis. The scope includes TV, radio, digital, social, outdoor and in-store advertising with the chain’s first brand-based...