A NEW AGENCY MUTATION

TOMORROW BRANDS™ DON’T NEED YESTERDAY’S AGENCY, THEY NEED A NEW A AGENCY MUTATION.

Our model combines the three essentials of modern marketing – Story, Design and Technology – and weaves them together at the genetic level. So we have all the capabilities you’d expect in a modern full-service agency but in a leaner, more nimble body. Every day, we engage consumers in a way that makes them click all the right buttons on their way down the digital sales funnel.

WHAT WE DO

Strategy & Analysis

Positioning, consumer research, data intelligence, performance analytics and business strategy.

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BRANDING & DESIGN

Brand identity systems, logo design, naming, packaging, websites, retail and collateral.

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INTEGRATED CAMPAIGNS

Creative concepting and execution in video, digital marketing, print, OOH and activations.

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PRODUCTION STUDIO

Full in-house production capabilities for video, photo, motion graphics, editing and post.

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SOCIAL ENGAGEMENT

Strategy, management and content creation for TikTok, Instagram and other platforms.

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MEDIA

Media planning, media buying, and performance marketing.

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LEADERSHIP

SHON RATHBONE

FOUNDER, CREATIVE CHAIRMAN

ABOUT SHON

Shon is our leader and chief storyteller. Before founding 3HM, Shon was EVP Executive Creative Director at Publicis Dallas. He has over 25 years of experience writing and creative directing integrated campaigns for agencies like FCB, Leo Burnett, Carmichael Lynch and Hal Riney. His work has been recognized by every major award show including the One Show, Effie, Comm Arts and Cannes. Over the years, Shon has penned many enduring brand taglines, including the now infamous slogan “He went to Jared,” which ran for a ridiculous 15 years. When Shon isn’t making ads, he is a dad, a husband, a screenwriter, a gamer nerd, a mixed martial artist and a guest lecturer at his alma mater Michigan State University. Go Green!

ELISA SILVA

PARTNER, MANAGING DIRECTOR

ABOUT ELISA

Elisa built film sets before the siren song of Oregon and the curiosity of an office called. At Wieden+Kennedy, she was the account lead on campaigns for Starbucks, Coke, Diet Coke, and Target. She also helped relaunch Levi’s, won a Lion for Coraline, and was published in MAD Magazine. At 72andSunny LA, Elisa worked on Anheuser-Busch, Activision, and Target before moving east. In New York, she led business for JWT (Nestle), Translation (Sprite), Barton F. Graf (Little Caesars, Snyder’s-Lance) and SS+K, where she oversaw clients and culture. Elisa returned home in the Fall of 2019 and worked with Samsung Mobile to build up its Marketing and Content Studio teams before becoming a Monster. Elisa studied film at Rice University and Theology in Dublin, where she was a social worker with at-risk youth and the homeless. She’s obsessed with penmanship, has bad tattoos with good stories, and thinks girls can play football and drums if they want to.

CRYSTAL ANDERSON

PARTNER, CHIEF STRATEGY OFFICER

ABOUT CRYSTAL

Crystal is a triple-threat strategist with 20 years of experience in brand strategy and digital strategy, as well as an MBA. Before becoming a Monster, she was the Director of Marketing Strategy and Analytics at SapientNitro Atlanta, where she led the digital experience strategy for Coca-Cola, MD Anderson, Whole Foods and other global brands. Crystal is also an accomplished brand strategist, whose resume includes DDB NY, BBDO Chicago, UPROAR! Dallas/NY and Publicis Dallas. Crystal attended Southern Methodist University for both her undergrad and MBA. (PONY UP!) In 2018, she was recognized as one of the 25 Top Women in Advertising by AAF and in 2019, a Top 30 Woman in Business by the Dallas Business Journal. Most notably, she is a karaoke freak who crushes “Bette Davis Eyes” any chance she gets.

SHON RATHBONE

FOUNDER, CREATIVE CHAIRMAN

Shon is our leader and chief storyteller. Before founding 3HM, Shon was EVP Executive Creative Director at Publicis Dallas. He has over 25 years of experience writing and creative directing integrated campaigns for agencies like FCB, Leo Burnett, Carmichael Lynch and Hal Riney. His work has been recognized by every major award show including the One Show, Effie, Comm Arts and Cannes. Over the years, Shon has penned many enduring brand taglines, including the now infamous slogan “He went to Jared,” which ran for a ridiculous 15 years. When Shon isn’t making ads, he is a dad, a husband, screenwriter, a gamer nerd, a mixed martial artist and a guest lecturer at his alma mater Michigan State University. Go Green!

ELISA SILVA

PARTNER, MANAGING DIRECTOR

Elisa built film sets before the siren song of Oregon and the curiosity of an office called. At Wieden+Kennedy, she was the account lead on campaigns for Starbucks, Coke, Diet Coke, and Target. She also helped relaunch Levi’s, won Lion for Coraline, and was published in MAD Magazine. At 72andSunny LA, Elisa worked on Anheuser-Busch, Activision, and Target before moving east. In New York, she led business for JWT (Nestle), Translation (Sprite), Barton F. Graf (Little Caesars, Snyder’s-Lance) and SS+K, where she oversaw clients and culture. Elisa returned home in the Fall of 2019 and worked with Samsung Mobile to build up its Marketing and Content Studio teams before becoming a Monster. Elisa studied film at Rice University and Theology in Dublin, where she was a social worker with at-risk youth and the homeless. She’s obsessed with penmanship, has bad tattoos with good stories, and thinks girls can play football and drums if they want to.

CRYSTAL ANDERSON

PARTNER, CHIEF STRATEGY OFFICER

Crystal is a triple-threat strategist with 20 years of experience in brand strategy and digital strategy, as well as an MBA. Before becoming a Monster, she was the Director of Marketing Strategy and Analytics at SapientNitro Atlanta, where she led the digital experience strategy for Coca-Cola, MD Anderson, Whole Foods and other global brands. Crystal is also an accomplished brand strategist, whose resume includes DDB NY, BBDO Chicago, UPROAR! Dallas/NY and Publicis Dallas. Crystal attended Southern Methodist University for both her undergrad and MBA. (PONY UP!) In 2018, she was recognized as one of the 25 Top Women in Advertising by AAF and in 2019, a Top 30 Woman in Business by the Dallas Business Journal. Most notably, she is a karaoke freak who crushes “Bette Davis Eyes” any chance she gets.

IT’S ALL HAPPENING IN DALLAS.
3Headed Monster is proudly based in the dynamic market of Dallas, TX, which has more tech jobs than Austin and Houston combined.