Tropical Smoothie Cafe has a new hotel concierge: Chloe Fineman of “Saturday Night Live.” Fineman is featured in a new ad campaign as part of the Tropic Bowls rollout.
The 30-second spot’s tagline is: “treat yourself.” On TikTOk, #treatyourself has over 3.6 billion views.
Dallas-based 3Headed Monster is the agency behind the creative.
In addition to the fast-casual restaurant’s owned channels, media is running on linear TV, digital video, audio, digital OOH and social.
Tropical Smoothie Cafe is debuting new menu items and reimagining its “Tropic Time” campaign as a colorful beach resort with Fineman offering five-star luxury to guests. Her first recommendation is Tropic Bowls, topped with fruit, granola and chia seeds on acai, chai oatmeal pudding or yogurt. There are four new flavors, including Mixed Berry Greek Yogurt and Green Dream Yogurt.
Tropic Bowls are available in all 1,300+ Tropical Smoothie Cafe locations, in 44 states nationwide.
“Our new Tropic Bowls offer flavorful options to help guests take a mental vacation any time of the day,” said Deborah von Kutzleben, CMO of Tropical Smoothie Café. “Chloe is a great fit as our Tropic Time concierge. She brings a sense of fun, lightheartedness and style to anything she touches.”
3Headed Monster’s client work has included OnePlus, Cicis Pizza, Soraa and Texas Wines.
The brand was acquired by private equity firm Levine Leichtman Capital Partners in September 2020.
