How 3Headed Monster turns its team into full-fledged creative ‘monsters’

During their first team meeting at 3Headed Monster—winner of Best Agency Culture, Gold, in the 2025 Small Agency Awards—all new hires are asked the same question: “What’s the weirdest thing about you?”

This is the Good Stuff

There’s something special about the way a juicy cooked-to-order steakburger, crispy fries, and freshly churned frozen custard makes time feel like it’s standing still. Our new campaign for Freddy’s captures that feeling, literally, creating a world where time slows as guests savor every bite, every laugh, and every second together.

Ten Years and a Whole Lotta Disco Balls

Ten years ago this month, with more guts than sense, I left Atlanta for Dallas to officially become a partner at 3Headed Monster. Never did I think I’d be at one agency for a decade. In advertising years, that’s a century.

Three Whiskeys with an Entrepreneur

Whenever a would-be entrepreneur asks me for advice, that’s my answer. When the ones that are serious take me up on it, it goes something like this.

This news calls for a round of turtle sundaes!

3Headed Monster has been named creative agency of record for Freddy’s Frozen Custard & Steakburgers.

Punk Rock Baseball Film Premiere

Our content studio 3Headed Hamster has released a film about the first sandlot baseball team in Dallas, and it's getting some love on the indy film circuit.

Elisa for President

Meet the new president of the largest American Advertising Federation (AAF) chapter in the country, our very own Partner and Managing Director Elisa Silva.

Monster Myles Bolden has been recognized by Ad Age and TikTok as a rising star in the next generation of content creators.

Thank you Ad Age and TikTok

Monster Myles Bolden has been recognized by Ad Age and TikTok as a rising star in the next generation of content creators.

Tropical Smoothie Cafe Taps SNL’s Chloe Fineman To Promote Tropic Bowls

Tropical Smoothie Cafe has a new hotel concierge: Chloe Fineman of "Saturday Night Live." Fineman is featured in a new ad campaign as part of the Tropic Bowls rollout.

Bigfoot pitches new foldable phone

OnePlus is launching its first foldable phone, the OnePlus Open, with the help of America’s favorite furry cryptid.

3HM Wins Silver For The Southwest Region in AdAge Small Agency of the Year 2021!

3Headed Monster is in high demand, but the Dallas-based agency is in no hurry to expand. In fact, in the 22-employee shop’s own estimation, it...

Shon Rathbone Featured in Ad Age

Shon Rathbone Featured
in Ad Age

Founder and Creative Chairman Shon Rathbone gives Ad Age the lowdown on post-pandemic life at 3Headed Monster! The COVID-19 pandemic touched...

Texas Wines "With All The Steak" Print Ad

3HM Work for Texas Wines Makes National Conversation

A category disruptor, The Texas Wine & Grape Growers Association recently hired 3Headed Monster for its branding and advertising efforts. The...

3HM Founder and Creative Chairman Featured in VoyageDallas’ Daily Inspiration

Our very own 3Headed Monster Founder and Creative Chairman, Shon Rathbone, was featured as the Daily Inspiration piece in VoyageDallas’ online...

3HM Welcomes Six New Monsters

3HM Welcomes Six
New Monsters

3Headed Monster has started the summer strong, with six new hires across disciplines joining over the last several weeks. From top left:...

For Modern Ad Agencies, Collaboration Is Key

If there ever was a formula or rule book for corporate marketing success, COVID-19 has shredded that book, changed the rules and rewritten the...

3HM Launches Summer Monster Mutation Lab

3HM Launches Summer
Monster Mutation Lab

We are thrilled to welcome Helen Cheever, Abby Evans and Taylor Moore as our inaugural class for 3Headed Monster's 10-week Monster Mutation Lab...

3Headed Monster Wins ADDYs as Awards Season Begins

The 3HM team was recently awarded several ADDYs for creative work across multiple clients: Integrated Branded Content for Tropical Smoothie Cafe;...

The Role of Brands During a Crisis – Striking the Right Tone

As the COVID-19 vaccines become more available to people around the world, we inch closer to a life resembling its pre-pandemic form. For those...

Why Startups Should Outsource Brand Identity

When creating a startup, you’ve got a lot to think about. You’re mainly focused on your product or service, and consequently, you may not be...

3HM On List of Inc.’s Fastest Growing Private Companies in 6 Major US Regions

Monster hustle. Monster results. Inc. Magazine has just recognized 3Headed Monster as one of the fastest-growing private companies in Texas! "If...

Monsters in Ad Age: How Texas-based Agencies Are Weathering the Storm

The polar vortex that plunged Texas into record low temperatures last month left local agencies struggling to keep their businesses going and, in...

Powering Through the Apocalypse. Keeping Monsters Moving Without Power

In a week of frigid temperatures, power outages and uncertainty, Ad Age spoke with various agencies in Texas, including 3Headed Monster, to see...

New Monster Managing Director, Elisa Silva

Wieden+Kennedy, 72andSunny and Barton F. Graf veteran Elisa Silva joins 3Headed Monster as Partner, Managing Director. Elisa will drive the...

Best 2020 Ad Campaigns: A Three-Ring Circus

Best 2020 Ad Campaigns:
A Three-Ring Circus

Like liberty, equality, fraternity; rock, paper, scissors; or a 3Headed Monster, the number three can indicate something special or fun. But not...

Branding Is DNA Deep

In the beginning, there was brand. War paint on the face of the tribe’s warriors, an ancestral tale that gives the clan their shared identity and...

7 Reasons to Invest in Video

Our culture’s love affair with video began decades ago and has progressed from infatuation to romance to all-out obsession. Already on a sharp...

Get in Touch with Your Inner Monster

3Headed Monster is more than a fun name. Yes, 3Headed Monster describes our unique model that combines story, design and technology in our mutant...

3HM Wins Tropical Smoothie Cafe

3HM Wins Tropical
Smoothie Cafe

Tropical Smoothie Cafe (TSC) has named 3Headed Monster (3HM) as the fast casual franchise chain’s first-ever creative agency following a...

3Headed Monster Wins Wingstop Business

Dallas-based 3Headed Monster will serve as Wingstop's AOR leading local creative and strategy with the primary task to oversee franchisee...

100 Best Workplaces for Innovators