by Scott Lindsey | Jul 1, 2023 | Campaigns
Taking on the Titans of Mobile Samsung and Apple have a monopolistic grip on the mobile market. They overcharge, they’re overconfident and they take themselves a little too seriously – making the category ripe for disruption. Enter OnePlus, a brand that packs the same...
by Crystal Anderson | Sep 11, 2022 | Campaigns
Elevating a Product Story into a Brand Story Like many restaurant brands, Tropical Smoothie Cafe’s advertising was all product when they first came to us. But the brand didn’t stand for much in the mind of their consumer. We positioned their beachside-café-inspired...
by Crystal Anderson | Sep 2, 2022 | Campaigns
Helping a Brand Find Its Second Life Everybody loves a comeback story, and this is a good one. Cicis had lost its way for a few years and COVID-19 was especially hard on the buffet concept. But they came out of those dark days with a renewed sense of purpose. What was...
by Crystal Anderson | Sep 1, 2022 | Campaigns
Car Sharing is Now a Thing Uber upended the taxi industry. Airbnb turned people’s homes into hotel rooms. And now, Avail is on a mission to bridge the transportation gap in cities by doing the same thing to the car rental industry. Born as a startup within the world...
by Crystal Anderson | Apr 3, 2022 | Campaigns
Category Disruption Texas Style Nobody thinks of Texas when they think of wine, and it’s time that changed. Truth is, Texas has a long history of wine making and the best wineries in Texas have been winning awards in California competitions for years. A group of those...
by Crystal Anderson | Apr 3, 2022 | Campaigns, Design
Beer Plugs This is about rock ‘n’ roll, loud-ass concerts and a terrible problem with a funny name. Tinnitus is a permanent ringing in the ears, usually caused by exposure to loud noises like rock concerts. Millions of people have it, including several of our own...
