Car Sharing is Now a Thing

Uber upended the taxi industry. Airbnb turned people’s homes into hotel rooms. And now, Avail is on a mission to bridge the transportation gap in cities by doing the same thing to the car rental industry. Born as a startup within the world of Allstate, Avail is uniquely positioned in the marketplace, but with an obvious communication challenge: explaining to people in cities like Chicago what the heck car sharing is, and why they need it. 3Headed Monster tackled this head-on, with an approachable new brand design, concise messaging, and a campaign showcasing different people, on different trips, all taking place within the same car. And our journey together is just getting started.

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