Taking on the Titans of Mobile

Samsung and Apple have a monopolistic grip on the mobile market. They overcharge, they’re overconfident and they take themselves a little too seriously – making the category ripe for disruption. Enter OnePlus, a brand that packs the same tech into their phones for about half the price. They’re #2 in China and #2 in India, but in the States they have only a niche following of in-the-know nerds. 3Headed Monster is changing that, positioning the brand as a force for democratized technology with the tagline “OnePlus for All.” And we’re taking on the titans of mobile, with a series of new product launches and creative that challenges convention. So far we’ve exceeded target sales for every new product launch, and their social following continues to expand.