0 to Brand in 100 Days

With Rascal, 3HM created a new men’s grooming brand from the inside out. The founder came to us with a business plan, but the brand didn’t exist yet. We developed the name, positioning, brand identity, package design, retail experience, website, social content and – finally – the ads. From business plan to brand in 100 days. Since launch, Rascal has sold out of inventory multiple times, expanded the product line and is now distributed nationally.