0 to Brand in 100 Days

With Rascal, 3HM created a new men’s grooming brand from the inside out. The founder came to us with a business plan, but the brand didn’t exist yet. We developed the name, positioning, brand identity, package design, retail experience, website, social content and – finally – the ads. From business plan to brand in 100 days. Since launch, Rascal has sold out of inventory multiple times, expanded the product line and is now distributed nationally.
Rascal Website Screen Grab
Rascal Products