Reinventing a Troubled Franchise

Orange Leaf, like all frozen yogurt shops, was in a scrum for market share with few marketing dollars to spend. We repositioned them as a create-your-own snack shop that stands for originality. And created an animated character who embodies originality – Orange Unicorn. This lovable misfit brought their new “Be Orange” message to life through social videos, unique content and interactive point-of-sale.