Launching A Next-gen Sports Brand

Unequal was created to tackle the growing problem of concussion in sports. Unequal leverages battlefield technology and compounds like Kevlar® to reduce the risk of concussion. How do you tell that story without making the brand “uncool” in a sports culture defined by confidence and aggression? Promise athletes that military-grade protection will make them #BattleReady.

“Butcher” :30 Video

“The Hammer” :30 Video

Unequal - Logo Design Webpage, Computer Screen
Unequal - Concussion Protection Product, Social Media