Building the
Next Big Name
In QSRs

In a competitive QSR landscape filled with burger options, Freddy’s needed to carve out a brand identity as distinct as their chef-inspired steakburgers and rich frozen custard. Fast food, almost by definition, comes with low expectations. But Freddys’ more artisanal approach to food prep and their classic neighborhood hangout vibe gave us the opportunity to reframe “fast” with a disruptive message strategy: Freddy’s crafts moments you’ll savor. This isn’t just grab ‘n go. This is the good stuff.