Wingstop is a brand attuned to culture and organic social is an amazing place to stoke the fires of engagement. We have made over 1,000 pieces of content for Wingstop. Some content was very of the moment, responding to cultural happenings in real time. Some leveraged our designers, filling their IG grid with uniquely flavored coolness. And some were content series leveraging celebrities or influences and our in-house production arm, 3Headed Hamster. All of it together rolled like a social tsunami; followers and engagement numbers climbed.