Tropical Smoothie Cafe

Tropical Smoothie Cafe has undergone many changes to their brand visual language over the years.
3Headed Monster’s challenge was to wrangle the disparate elements the brand had accrued over the years and come up with a single unifying look and feel that works across all facets of the brand. Nothing felt more right than pulling some sunny inspiration from 70’s SoCal aesthetic. A new reliance on a mix of hand-drawn and groovy geometric shapes and waves breathes life into a brand that seemed a little lost for a strong visual identity. This look and feel is present from their packaging design to their rewards program and beyond.

Packaging Design

Tropical Smoothie Cafe Box Item
Tropical Smoothie Cafe Box
Tropical Smoothie Cafe Wrap Paper
Tropical Smoothie Cafe Bag

Tropic Rewards Program Design

Tropic Rewards Logo

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Tropic Rewards Brand Guidelines
Tropic Rewards Brand Guidelines
Tropic Rewards Brand Guidelines
Tropic Rewards Brand Guidelines
Tropic Rewards Brand Guidelines
Tropic Rewards Brand Guidelines

Inspire Better Graphics Package

Tropical Smoothie Cafe Inspire Better Graphics Yellow Script
Tropical Smoothie Cafe Inspire Better Graphics Teal Font
Tropical Smoothie Cafe Inspire Better Graphics Graffiti
Tropical Smoothie Cafe Inspire Better Graphics Back Sack