Launching A Next-gen Sports Brand

Unequal was created to tackle the growing problem of concussion in sports. Unequal leverages battlefield technology and compounds like Kevlar to reduce the risk of concussion. How do you tell that story without making the brand “uncool” in a sports culture defined by confidence and aggression? Promise athletes that military-grade protection will make them #BattleReady.

BRAND CAMPAIGN
VIDEO
SOCIAL
WEBSITE
BRAND IDENTITY
STRATEGY

“The Butcher”

:30 SPOT

“The Hammer”

:30 SPOT

“Pregame”

:30 SPOT

WEBSITE

SOCIAL