Category Disruption

Nobody thinks of Texas when they think of wine and it’s time that changed. Truth is, Texas has a long history of wine making and the best wineries in Texas have been winning awards in California competitions for years. A group of those wineries came together and tasked 3Headed Monster with raising awareness of Texas wine. We created a brand identity and campaign that proclaimed the arrival of Texas Wine with a voice that’s full of Texas pride. Texas Wines. Texas Bold.