Restarting A Stalled Brand
ProSupps was once the fast-growing upstart in the sports nutrition space. When the momentum stalled out, 3Headed Monster was brought in to reignite sales and help the brand get its swagger back. We launched hard-punching product-specific campaigns under a new brand banner – ALPHA ALL DAY. Amazon sales jumped +40% in the first week, Walmart is now selling the line and the brand has regained its mojo.
“Alpha All Day Anthem”