Spreading Joy, Growing Sales

Nothing Bundt Cakes is one of the fastest-growing franchises in the country. Our challenge was to increase sales momentum with very limited dollars. We created a highly emotional brand campaign that engaged consumers, using only social and owned media. YoY same-store sales increased 22% at campaign launch and have sustained at +17% ever since. Fun bites of social content and PR-worthy activations keep the story alive in the hearts and minds of their guests.

BRAND CAMPAIGN
VIDEO
SOCIAL
RETAIL
ACTIVATION

 

POSTERS

 

POSTERS

“Sharon”

SOCIAL VIDEO

“Holly”

SOCIAL VIDEO

“Thank You For 300”

ACTIVATION

 

SOCIAL