Spreading Joy, Growing Sales

Nothing Bundt Cakes is one of the fastest-growing franchises in the country. Our challenge was to increase sales momentum with very limited dollars. We created a highly emotional brand campaign that engaged consumers, using only social and owned media. YoY same-store sales increased 22% at campaign launch and have sustained at +17% ever since. Fun bites of social content and PR-worthy activations keep the story alive in the hearts and minds of their guests.