Winning The Modern Family

How do you make a 130-year-old furniture company famous for traditional furniture relevant to the modern family? That was our challenge. We created a campaign that showed modern families finding joy in the chaos of today’s home. And we captured that optimistic POV with a new tagline – Life Looks Good. Special thank you to our friends and collaborators at Havertys’ AOR, Bernstein-Rein.

BRAND CAMPAIGN
VIDEO

“Janice”

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“Knock-Knock”

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“Hashtag”

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“Yard Sale”

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