Cicis social strategy is all about bringing our brand promise of “Endless Fun” to life. So we embraced trend-based content on TikTok and IG Reels – hijacking popular sounds and content techniques and “pizzafying” them. For everything else, we embraced slice-of-life photos & videos that prioritize authenticity over anything overly staged. And the effort is paying off! Our work has been continually featured as some of TikTok’s top-performing ads month-over-month.