Partner, Chief Strategy Officer

Crystal  is a triple-threat strategist with 20 years of experience in brand strategy and digital strategy, as well as an MBA. Before becoming a Monster, she was the Director of Marketing Strategy and Analytics at SapientNitro Atlanta, where she led the digital experience strategy for Coca-Cola, MD Anderson, Whole Foods and other global brands. Crystal is also an accomplished brand strategist, whose resume includes DDB NY, BBDO Chicago, UPROAR! Dallas/NY and Publicis Dallas. Crystal attended Southern Methodist University for both her undergrad and MBA. (PONY UP!) In 2018, she was recognized as one of the 25 Top Women in Advertising by AAF and in 2019, a Top 30 Woman in Business by the Dallas Business Journal. Most notably, she is a karaoke freak who crushes “Bette Davis Eyes” any chance she gets.