Making Tomorrow Better For Millions

For the 10th anniversary of Bono’s ONE Project, the organization wanted a message that celebrated their success in fighting extreme poverty but also renewed the commitment of its volunteers to keep fighting. Our response was a simple but powerful question that echoed across traditional and social media: “What if other great movements in history had stopped when the job was only #HalfWay done?”

BRAND CAMPAIGN
VIDEO

“Halfway There”

:30 SPOT