Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law Center, the unemployment rate for mothers more than doubled from the previous year, rising from 3.5% in 2019 to 7.5% in 2020. For women of color, these increases were even more stark.
Although employment figures have increased this year as the COVID-19 vaccination rates increase and the infection rates decrease, the latest jobs report came in far below the forecasted figures. The numbers paint a picture of the impossible situation women across the country have been facing for close to a year and a half, carrying out full-time jobs while also taking care of their families full-time.
This month, AdAge is sharing the experiences of women in the workforce, including our very own Head of Client Services, Ashley Parker: their struggles, their strategies for getting by, and their insights on how the industry could change to better support working mothers. Read the full AdAge article here.